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petal hq – the wedding spotlight

First things first, could you tell us a little bit about yourself and what you do?

We are Sisters Laura and Michelle and run London based florists Petal HQ.

We have always been creative and had a love of flowers. Both of us had been in our previous jobs for a while and felt that they were unfulfilling and lacking. We converted Laura’s little garage into our workshop and the idea for “Petal HQ” was born. Petal HQ initially began as a side project and we did wedding flowers for family and friends at a cost. These experiences made us realise that Petal HQ could be a viable business and after resigning from our jobs, we fully embarked on Petal HQ at the beginning of this year. We specialise in wedding and event flowers and have a love of natural, wild and gorgeous flowers. Wherever possible we will buy seasonal blooms and support British growers. We are truly passionate about what we do; we live, eat and sleep flowers. Although there are very early mornings, lots of scrubbing buckets and the need for a lot of hand cream, we wouldn’t change a thing.

What inspires you to push yourself creatively or further in business?

Being responsible for our own business drives us every day. We want to make it the best as it can possibly be and to fulfil the dreams and expectations of our customers. No weddings or event is ever the same and so we love the fact that we are continually learning and taking on different challenges.

What does your daily routine look like?

The alarm goes off at around 3.30am (with maybe a snooze or two in between), we get dressed and then head to New Covent Garden Flower Market. After filling our car with lots of lovely flowers and foliage, we head back to the HQ and unload. The flowers and foliage are conditioned and then left to have a good drink. We then have a quick coffee and set about creating the flowers.

What’s your favourite memory from working in this field so far?

The best memories are the reactions from the bride and groom when they see the flowers for the first time. For us there is no better feeling.

What advice would you give to couples to make the most of their wedding day?

Enjoy it! Let everyone else do all the work and sit back and relax. The day is all about you!

Thank you so much Laura & Michelle! If you like the look and sound of Petal HQ, you can find them on FACEBOOK, INSTAGRAM and TWITTER. They would also like to offer a 10% discount to any readers of this blog!

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